来源
kaggle数据网;
数据集信息
数据量:123行;属性数量:21;领域:商业;
背景
该数据集包含了星巴克顾客满意度调查信息;
数据字段
Timestamp:时间戳记;文本数据;
1. Your Gender:您的性别;分类变量;
2. Your Age:你的年龄;连续变量;
3. Are you currently....?:您目前在……吗?;文本数据;
4. What is your annual income?:您的年收入是多少?;文本数据;
5. How often do you visit Starbucks?:您多久访问一次星巴克?;文本数据;
6. How do you usually enjoy Starbucks?:您通常如何享受星巴克?;文本数据;
7. How much time do you normally spend during your visit?:您通常在访问期间花费多少时间?;文本数据;
8. The nearest Starbucks's outlet to you is...?:离您最近的星巴克分店是...?;文本数据;
9. Do you have Starbucks membership card?:您有星巴克会员卡吗?;文本数据;
10. What do you most frequently purchase at Starbucks?:您最常在星巴克购买什么?;文本数据;
11. On average, how much would you spend at Starbucks per visit?:平均而言,您每次访问星巴克要花多少钱?;文本数据;
12. How would you rate the quality of Starbucks compared to other brands (Coffee Bean, Old Town White Coffee..) to be::与其他品牌(咖啡豆、老城白咖啡……)相比,你如何评价星巴克的质量;文本数据;
13. How would you rate the price range at Starbucks?:你如何评价星巴克的价格范围?;文本数据;
14. How important are sales and promotions in your purchase decision?:销售和促销在您的购买决策中有多重要?;文本数据;
15. How would you rate the ambiance at Starbucks? (lighting, music, etc...):你觉得星巴克的气氛怎么样?(灯光、音乐等);文本数据;
16. You rate the WiFi quality at Starbucks as..:你认为星巴克的WiFi质量是;文本数据;
17. How would you rate the service at Starbucks? (Promptness, friendliness, etc..):你将如何评价星巴克的服务?(快速、友好等);文本数据;
18. How likely you will choose Starbucks for doing business meetings or hangout with friends?:你会选择星巴克做商务会议或和朋友出去玩吗?;文本数据;
19. How do you come to hear of promotions at Starbucks? Check all that apply.:你是怎么听说星巴克有促销活动的?勾选所有适用项。;文本数据;
20. Will you continue buying at Starbucks?:您会继续在星巴克购物吗?;文本数据;
业务理解
分析继续购买星巴克的客户的特点是什么;
引用调用
无
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